How Test Case Management Can Transform Your Teams To Perform Better

Testing software before it is submitted for approval is a vital step to ensuring only quality and efficient features are included. More importantly is ensuring a smooth development process that consolidates the effort of different parties involved in the process of developing the software. If your business is based in the software industry you need to consider embracing test management tools offered by various leading companies.

These are tools that will eliminate some of the costs you incur as a result of an uncoordinated development process where every team has its say on the way different parts of software are crafted. To introduce order in the entire process, you need a management system and test case does it best.

Organize and centralize
With test case management, you can efficiently manage, organize, create, and centralize cases. The system offers you a centralized repository where you can store manual, automated and exploratory test cases. You could as well choose to import the cases you want to share with your teams in the Excel format or other document type. Additionally, you are able to come up with multiple versions of the same cases to allow re-use in future. These case repositories can be shared across different projects, sprints, and releases.

Track and manage executions
You also want your teams to have flexible options for organizing tests and to deliver powerful reporting that allows them to track results across different projects. This means you can monitor the performance of different individuals assigned to work on projects to ensure their input is in line with the requirements of the project. Most importantly, case management shows you the performance of your teams so you can execute rearrangements to suit their needs and to ensure they continually improve the way they handle different cases.

Real-time reporting and analytics
With real-time reporting from the test case management platform, you can see which parts of the program have been changed as well as the errors logged into the system and what they mean. This is a measure towards enhancing accuracy and ensuring there is quality across the board. The system provides you great visibility across different cases and you are able to organize your teams to respond to the results that are issued by the analytics. This is a vital feature as it helps to expose any errors before they grow into problems that can potentially cause damage to the entire script.

Project customization
As a project manager, you have the powers to customize and control how the project proceeds. This is possible where you get sufficient information about the system and while it might be necessary to retain your teams, you might want to learn about the contribution of every individual so you can restructure their position in the project. This authority extends to controlling user profiles at site level and when you want to produce another project that bears the same configuration as the one you are working on the clone feature helps you to enjoy rapid set up.

Rapid planning and intuitive test execution
You also want to have a fast planning and execution process, and nothing does this much better than using a test case management system. You can assign batch tasks to your teams and come up with schedules for execution, clearly outlining the steps to be taken to make it a success. With an organized system testing and responding to data becomes easy and faster, so you are assured you can complete many tasks within a short duration yet achieve perfection in all the software you design and develop with your teams.

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The 5 Most Common Content Marketing Mistakes

Providing good content is one of the top pillars of any successful business operation. From social media content, to helpful blog posts, to well-designed and informative websites—good content can lead the way to more leads and conversions. Unfortunately, and all too often, many professionals take the wrong approach when it comes to their content marketing efforts. These companies make many critical mistakes along the way, and lose out on income opportunities as a result. When it comes to a killer content marketing strategy avoid these top 5 content marketing mistakes today for the best business outcomes.

#1 Misunderstanding the Audience

One of the first steps to creating the best content is to fully understand who the core audience is. By understanding who the audience is, the best content can be shared with them that meets their direct informational needs. For instance, if the audience falls into a certain demographic then content can be written in a voice that best matches this audience’s style. Let’s say the business audience consists of millennials, then the voice of the content could be written in a fun, modern tone that will grab their attention. The same would hold true for many other groups such as homeowners, retirees, or stay-at-home moms—the content must speak to their needs. Having such a perspective can give the company a major competitive advantage.

#2 Setting It and Forgetting It

One of the biggest content marketing mistakes around is simply posting content and then forgetting about it, hoping that it will provide results. This is not how content marketing works. Content marketing is meant to be engaging and interactive. This means that professionals will need to respond to comments placed on blogs. They will need to interact with social media followers. And they will need to monitor their website statistics to confirm which website pages are generating traffic and which ones are not. Additionally, metrics will need to be measured that keep track of how the content is doing. For instance, if the company shares a free e-book on their website, how many new customers came about as a result? Simply posting content and then forgetting about it is a recipe for disaster. Avoid this common mistake by paying close attention to how well the content is actually fairing online.

#3 Posting Too Much Irrelevant Content

Posting way too much fluff content is another mistake that professionals make. When it comes to content marketing for professionals, sometimes more does not necessarily mean better. With regards to the best content marketing tactics, providing less content that resonates more with the core audience supersedes sharing a large amount of content that simply is not helpful. This is a critical point to keep in mind when companies want to have a good handle on serving the needs of their customers. A useful approach is to provide a lower volume of high-quality content that resonates with the core audience and that demonstrates the company knows what they are talking about, versus dumping massive amounts of content on the internet that is not helpful at all.

#4 Posting Content That is Not Substantial

In some instances, shorter posts like concise blog articles can be helpful. However, for the most comprehensive experience, customers may be in need of more in-depth material to meet their need for more information. In fact, research indicates that longer blog articles ranging from 700 to 1,000 receive the most traction. This is why professionals should share substantial, robust content that prospective customers can benefit from. The heartiest of content will be precise and thorough. It will be lengthy enough to answer the questions that potential customers have and it will teach them information that they were previously unaware of. Yes, good content can drive sales and increase interest in a company. However, longer content that is more meaningful can make a larger impact when compared to shorter content that still leaves the customer with unanswered questions.

#5 Inconsistent, Unreliable Content

Lastly, content must be posted on a regular, consistent basis. When content is shared in this manner, customers will come to view the company as a trustworthy source of information. The more frequent the posts are, the more opportunity there is for the professional service to position themselves as thought leaders and experts in their realm of business. While there is no ideal formula for how often professionals should schedule their content, the fact remains that customers will come to anticipate frequently scheduled content. When content is posted sporadically, customers may lose faith in the brand and seek out information from other sources. However, when content is reliably posted it can help to foster long-term relationships with customers who will proactively seeking out the information that the professional has to share.

To learn more about improving a content marketing strategy by avoiding these common content marketing mistakes, contact a team of esteemed marketing professionals today for more information.


SEO Tips For Small Business Owners

Some marketers treat search engine optimization as a dark art that can only be practiced by quacks, but if you look at it well you will notice that this is an area of marketing that requires a lot of skills and knowledge. For you to achieve a good SEO for your site, you need to prepare visible copies on your site. If it does not sound natural to you, there is also high likelihood that a search engine will view it as unnatural, in which case you will have to struggle a lot to penetrate with such a copy. To make it easier for you, you could follow one of the following tips highlighted by Capital Alliance to achieve success in your SEO campaigns.

Keyword research

Keyword research is one of the areas in which many site owners get into problems. Some of them assume that all that is needed is to stuff each page with keywords that seem relevant to their business. However, there are bots that crawl search engines and they are not likely going to distinguish your site from another. Choosing the right keyword could help you get noticed by search engines when sorting results for your pages to be listed among results obtained whenever users perform queries. You could use tools like Google Keyword Planner to choose keywords for your site and to monitor what your competitors are using.

On-Page optimization

This is something you need to discuss with your developers to ensure your site is built with all the add-ons and plug-ins that support optimization. In on-page optimization, every page on your site is edited to include things like meta tags with keywords, meta descriptions, and titles properly formatted to include the right keywords for your campaign. Google and other search engines look for this information while crawling the web, so lack of meta descriptions could render your site unsearchable by search engine crawlers.

Structured data

Structured data is something that seems like a trick, but it is one of the SEO elements you should consider using on your site. In structured data, you basically offer information that is machine-readable and can be used to show more data from the SERPs of your site. This information could include answers to commonly asked questions, store hours and author information. Most sites that use structured data are able to stand out on search results, and this makes marketing easier for them.


Backlinking is a common strategy used by search marketers and it remains a powerful tool for pushing your website to rank highly in search engines. What you should understand while embracing this strategy is that the links you choose should be reputable and from renowned sources. Google is very careful with backlinking and has been monitoring some tricks different marketers use in a bid to earn fake traffic. That is why it is not advisable to attempt to create fake links because once identified your site could be banned by Google, which again could mark the end of the road for your marketing attempts.