SEO Services from Fri, 22 Sep 2017 21:18:14 +0000 en-US hourly 1 How Test Case Management Can Transform Your Teams To Perform Better Fri, 22 Sep 2017 21:18:14 +0000
Testing software before it is submitted for approval is a vital step to ensuring only quality and efficient features are included. More importantly is ensuring a smooth development process that consolidates the effort of different parties involved in the process of developing the software. If your business is based in the software industry you need to consider embracing test management tools offered by various leading companies.

These are tools that will eliminate some of the costs you incur as a result of an uncoordinated development process where every team has its say on the way different parts of software are crafted. To introduce order in the entire process, you need a management system and test case does it best.

Organize and centralize
With test case management, you can efficiently manage, organize, create, and centralize cases. The system offers you a centralized repository where you can store manual, automated and exploratory test cases. You could as well choose to import the cases you want to share with your teams in the Excel format or other document type. Additionally, you are able to come up with multiple versions of the same cases to allow re-use in future. These case repositories can be shared across different projects, sprints, and releases.

Track and manage executions
You also want your teams to have flexible options for organizing tests and to deliver powerful reporting that allows them to track results across different projects. This means you can monitor the performance of different individuals assigned to work on projects to ensure their input is in line with the requirements of the project. Most importantly, case management shows you the performance of your teams so you can execute rearrangements to suit their needs and to ensure they continually improve the way they handle different cases.

Real-time reporting and analytics
With real-time reporting from the test case management platform, you can see which parts of the program have been changed as well as the errors logged into the system and what they mean. This is a measure towards enhancing accuracy and ensuring there is quality across the board. The system provides you great visibility across different cases and you are able to organize your teams to respond to the results that are issued by the analytics. This is a vital feature as it helps to expose any errors before they grow into problems that can potentially cause damage to the entire script.

Project customization
As a project manager, you have the powers to customize and control how the project proceeds. This is possible where you get sufficient information about the system and while it might be necessary to retain your teams, you might want to learn about the contribution of every individual so you can restructure their position in the project. This authority extends to controlling user profiles at site level and when you want to produce another project that bears the same configuration as the one you are working on the clone feature helps you to enjoy rapid set up.

Rapid planning and intuitive test execution
You also want to have a fast planning and execution process, and nothing does this much better than using a test case management system. You can assign batch tasks to your teams and come up with schedules for execution, clearly outlining the steps to be taken to make it a success. With an organized system testing and responding to data becomes easy and faster, so you are assured you can complete many tasks within a short duration yet achieve perfection in all the software you design and develop with your teams.

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The 5 Most Common Content Marketing Mistakes Tue, 05 Sep 2017 16:25:07 +0000

Providing good content is one of the top pillars of any successful business operation. From social media content, to helpful blog posts, to well-designed and informative websites—good content can lead the way to more leads and conversions. Unfortunately, and all too often, many professionals take the wrong approach when it comes to their content marketing efforts. These companies make many critical mistakes along the way, and lose out on income opportunities as a result. When it comes to a killer content marketing strategy avoid these top 5 content marketing mistakes today for the best business outcomes.

#1 Misunderstanding the Audience

One of the first steps to creating the best content is to fully understand who the core audience is. By understanding who the audience is, the best content can be shared with them that meets their direct informational needs. For instance, if the audience falls into a certain demographic then content can be written in a voice that best matches this audience’s style. Let’s say the business audience consists of millennials, then the voice of the content could be written in a fun, modern tone that will grab their attention. The same would hold true for many other groups such as homeowners, retirees, or stay-at-home moms—the content must speak to their needs. Having such a perspective can give the company a major competitive advantage.

#2 Setting It and Forgetting It

One of the biggest content marketing mistakes around is simply posting content and then forgetting about it, hoping that it will provide results. This is not how content marketing works. Content marketing is meant to be engaging and interactive. This means that professionals will need to respond to comments placed on blogs. They will need to interact with social media followers. And they will need to monitor their website statistics to confirm which website pages are generating traffic and which ones are not. Additionally, metrics will need to be measured that keep track of how the content is doing. For instance, if the company shares a free e-book on their website, how many new customers came about as a result? Simply posting content and then forgetting about it is a recipe for disaster. Avoid this common mistake by paying close attention to how well the content is actually fairing online.

#3 Posting Too Much Irrelevant Content

Posting way too much fluff content is another mistake that professionals make. When it comes to content marketing for professionals, sometimes more does not necessarily mean better. With regards to the best content marketing tactics, providing less content that resonates more with the core audience supersedes sharing a large amount of content that simply is not helpful. This is a critical point to keep in mind when companies want to have a good handle on serving the needs of their customers. A useful approach is to provide a lower volume of high-quality content that resonates with the core audience and that demonstrates the company knows what they are talking about, versus dumping massive amounts of content on the internet that is not helpful at all.

#4 Posting Content That is Not Substantial

In some instances, shorter posts like concise blog articles can be helpful. However, for the most comprehensive experience, customers may be in need of more in-depth material to meet their need for more information. In fact, research indicates that longer blog articles ranging from 700 to 1,000 receive the most traction. This is why professionals should share substantial, robust content that prospective customers can benefit from. The heartiest of content will be precise and thorough. It will be lengthy enough to answer the questions that potential customers have and it will teach them information that they were previously unaware of. Yes, good content can drive sales and increase interest in a company. However, longer content that is more meaningful can make a larger impact when compared to shorter content that still leaves the customer with unanswered questions.

#5 Inconsistent, Unreliable Content

Lastly, content must be posted on a regular, consistent basis. When content is shared in this manner, customers will come to view the company as a trustworthy source of information. The more frequent the posts are, the more opportunity there is for the professional service to position themselves as thought leaders and experts in their realm of business. While there is no ideal formula for how often professionals should schedule their content, the fact remains that customers will come to anticipate frequently scheduled content. When content is posted sporadically, customers may lose faith in the brand and seek out information from other sources. However, when content is reliably posted it can help to foster long-term relationships with customers who will proactively seeking out the information that the professional has to share.

To learn more about improving a content marketing strategy by avoiding these common content marketing mistakes, contact a team of esteemed marketing professionals today for more information.


SEO Tips For Small Business Owners Tue, 27 Jun 2017 18:17:29 +0000

Some marketers treat search engine optimization as a dark art that can only be practiced by quacks, but if you look at it well you will notice that this is an area of marketing that requires a lot of skills and knowledge. For you to achieve a good SEO for your site, you need to prepare visible copies on your site. If it does not sound natural to you, there is also high likelihood that a search engine will view it as unnatural, in which case you will have to struggle a lot to penetrate with such a copy. To make it easier for you, you could follow one of the following tips highlighted by Capital Alliance to achieve success in your SEO campaigns.

Keyword research

Keyword research is one of the areas in which many site owners get into problems. Some of them assume that all that is needed is to stuff each page with keywords that seem relevant to their business. However, there are bots that crawl search engines and they are not likely going to distinguish your site from another. Choosing the right keyword could help you get noticed by search engines when sorting results for your pages to be listed among results obtained whenever users perform queries. You could use tools like Google Keyword Planner to choose keywords for your site and to monitor what your competitors are using.

On-Page optimization

This is something you need to discuss with your developers to ensure your site is built with all the add-ons and plug-ins that support optimization. In on-page optimization, every page on your site is edited to include things like meta tags with keywords, meta descriptions, and titles properly formatted to include the right keywords for your campaign. Google and other search engines look for this information while crawling the web, so lack of meta descriptions could render your site unsearchable by search engine crawlers.

Structured data

Structured data is something that seems like a trick, but it is one of the SEO elements you should consider using on your site. In structured data, you basically offer information that is machine-readable and can be used to show more data from the SERPs of your site. This information could include answers to commonly asked questions, store hours and author information. Most sites that use structured data are able to stand out on search results, and this makes marketing easier for them.


Backlinking is a common strategy used by search marketers and it remains a powerful tool for pushing your website to rank highly in search engines. What you should understand while embracing this strategy is that the links you choose should be reputable and from renowned sources. Google is very careful with backlinking and has been monitoring some tricks different marketers use in a bid to earn fake traffic. That is why it is not advisable to attempt to create fake links because once identified your site could be banned by Google, which again could mark the end of the road for your marketing attempts.

Amazon Link Building Wed, 28 Sep 2016 13:52:00 +0000 Amazon page

This is the standard page promoting your Kindle, e-book or physical book. Your book synopsis should include your brand name, which will help increase your SERP. Also, mention any other books you’ve published.

Amazon Author Page

Your Amazon Author Page is valuable real estate for helping promote yourself as an authority in your industry. Highlight your industry experience and include your company name, too.

Createspace Books Page

Createspace is a platform which offers a variety of useful tools to help you self-publish your own books. You can create a how-to guide related to your industry or even publish a collection of blog posts.

Createspace Author Page

All Createspace authors can create their own author page. Aside from providing personal info, you also want to include examples of your industry expertise and links to your site. All HTML is removed, just a URL can be listed.

Links from Blogger Review

Review sites are one of the most common types of blogs found online. You’ll want to find any reviews of your product or service. Then make sure your site is properly linked to from within the review. If not, you’ll want to contact the webmaster and ask for a link directly.

Blog Posts to PDF Sat, 24 Sep 2016 21:21:11 +0000 Books

Create your own books to help create backlinks. You can create short e-books about topics related to your industry. How-to guides and other instructional materials are often very popular. If you already have multiple blog posts related to a similar topic, combine those posts for an easy, instant virtual instruction manual. Sites such as Bloxp can help you do this automatically.

You can easily convert ePub to PDF at this site without registering.

SEO and Link Building eBook Fri, 23 Sep 2016 19:46:36 +0000 Our latest eBook is now available for download, no charge! It’s FREE!

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How to Get Links From New Domains Mon, 19 Sep 2016 06:33:50 +0000 website photoDomains

Domains are the building blocks of the entire internet. While many of your SEO efforts are focused on optimizing your main site, you’ll also want to build your site’s presence across domains owned by others. Additionally, the domain names you purchase and use can have a huge effect on your SEO efforts.

Links from Posts

When you post on social media, always include a link to your content. This could be a blog post on your site or simply a link to your homepage as part of your signature.

Links from Comments

Most sites don’t want their comment section to be filled with ads. Instead of posting a link to your site directly, turn your company name into your username for forums and comment sections. If you’re using your real name, make sure a quick search connects your name to your brand.

How to Build Web 2.0 Links for Free Fri, 16 Sep 2016 21:14:49 +0000 seo photo

Web 2.0

The term “Web 2.0” was popularized in 2004 and refers to sites which emphasize ease-of-use and user created content. There are many ways to create a connection with your audience which will, in turn, increase your SERP.

Links from Posts

Internal links help strengthen your SERP. Connect topics across blog posts. Be sure and include links to other types of media. Link your blog to a video on a similar topic, for example.

Links from Comments

When you leave a comment, include a link to support your relevant point. This supporting content should be a blog post or other material created by you and connected to your site.

Interlinking other Web 2.0s and Domains

There are a variety of tools available to connect web 2.0 sites using video, social media profiles and more. Search engines look for high interactivity and a connection between you and your customers.

]]> and the Value of a Collaborative Approach to SEO Strategies Wed, 22 Jun 2016 17:32:02 +0000

SEO CreditUpdatesThere are many industries in which the value of a collaborative approach is entirely evident, and in many cases the success or failure of a project is absolutely dependent on the quality of collaboration among all of the relevant parties. When it comes to SEO, it is becoming increasingly important that SEO professionals are able to elicit detailed information about the client for whom they are working, otherwise the SEO campaign may not be able to yield the kind of result the client is seeking.

The same is true in the credit reporting industry, as the value of reporting services such as the ones provided by requires a collaborative effort from the client as well. While the company can provide reporting and monitoring services as well as fraud resolution support, it is up to the client to take the kind of corrective action necessary to improve their overall credit score.

In SEO, it is often the case that clients provide fairly run-of-the-mill responses to questions about their professional background or about the business they run. This can make it difficult for the SEO professional to design a campaign capable of achieving an outstanding outcome that generates more business for a company or improves their overall search engine ranking. Just as an entrepreneur must utilize strategies for separating their business from the competition, so too must a search engine algorithm be able to recognize the kind of unique content that will lead to improved search rankings.


John Pryor, How Rugby Taught Me Best Practices in Adapting to Evolving SEO Strategies Tue, 26 Apr 2016 22:51:12 +0000 Every industry is subject to sweeping changes from time to time, and it is indeed rare that any industry can point to any constant that has remained solidly in place over time. With regard to SEO and digital marketing, the only identifiable constant thus far has been its consistent evolution. SEO and digital marketing pros have to remain keenly aware of the changing nature of the industry and must work to develop new strategies that are highly effective and in keeping with anyand all new developments.

John pryor SEO rugbyThrough research and statistical analysis, industry professionals can remain in an ideal position to generate consistently outstanding results even in the face of constant change. For John Pryor, strength and diligence regarding statistical analysis is particularly important to ensure consistency in any industry, and a number of recent stats seem to telegraph the direction in which the SEO and digital marketing industries seem to be headed.

Out of all of the currently available stats, however, one seems to stand out from all the rest: While 47 percent of digital marketing professionals recognize SEO as one of the most clearly and consistently effective strategies at their disposal, 39 percent of industry professionals also cite its difficulty in implementation. To paraphrase John Pryor, rugby and SEO are not all that different, particularly considering the fact that many recognize the importance of rugby strength and conditioning but simply do not know how to properly train for improved performance.

Clearly, the same issue is becoming increasingly apparent in the SEO industry. Digital marketers are all too aware of the efficacy of SEO but have found it difficult to keep up with all of the rapid changes that affect SEO strategy with such great frequency. While it is indeed necessary to continue to ensure that digital marketers are aware of best practices for SEO, the most ideal measure is to demonstrate how to analyze recent developments for the sake of creating new strategies for generating consistently exceptional results.

For anyone who has been able to stay ahead of the curve in SEO, this is not incredibly difficult to accomplish when there is a clear commitment to incremental adaptation. However, those who are less attuned to these consistent changes may find it difficult to completely overhaul their SEO strategy based on broader developments. In these circumstances, the importance of constant and incremental adaptation has to be reiterated and reinforced. It is especially critical to emphasize the benefit of focusing on making minor updates with increased frequency as opposed to making major updates with reduced frequency.