In developing a PR and brand building strategy, focusing on adopting a comprehensive approach is universally accepted as a necessary component for any campaign. The same is true of SEO strategies, with a comprehensive approach recognized as the most logical method for delivering an exceptional outcome on a consistent basis. This is why successful PR firms like Behrman Communications understand that SEO strategies should be incorporated into a PR campaign just as PR and brand building strategies should be incorporated into a successful SEO campaign.
Through a holistic approach to SEO that includes a clear and consistent focus on brand building, SEO professionals can leverage the power of direct traffic, one of the most common sources of traffic for small businesses. Obviously, SEO professionals still have to develop strategies based on traditional SEO principles aimed at driving traffic through every channel possible, but it is important to reiterate that a clear focus on brand building and enhanced brand recognition can contribute to vast improvements in the results of an SEO campaign.
Adopting a holistic approach that incorporates SEO strategies in conjunction with PR and brand building strategies benefits all of the parties involved, and it only makes sense to utilize every available strategy if the best possible outcome is to be achieved. While solid results are certainly possible without incorporating SEO or brand building into the approach, it should be quite clear that the outcome ultimately generated will not be nearly as great as it could have been had a comprehensive approach been utilized.