SEO is the gateway to online traffic that can easily be converted into sales. This is because search traffic is incredibly targeted, and in many cases, buyers ready. This is especially true for local businesses such as doctors and lawyer offices, and dental practices. Using local SEO strategies can not only lead to an increase in customers but also give a practice a major advantage over their competition. Let’s take a look at five of the most trusted SEO strategies that practices use to increase their visibility online, and as a result, their revenue generation.
1. Directory Listings
A large part of local SEO is having one’s business listed in various online directories. The more directories that have their listing, the better off business will be. This isn’t just because of the increased visibility though, but also because each listing will provide “authority” to the website that they’re linking too.
2. Using Google My Maps
Another excellent strategy for local SEO is to make use of Google My Maps. This tool allows businesses to post a map on their website that shows the locations of all of their practices within the area. Even if there is only one location, that’s great too as it will give viewers a better idea of where to find it. What’s great about this is the fact that not only is this a practical addition to a website, but also the fact that Google loves it when you use Google My Maps on your business website. As a result, they will give you a boost in the search rankings.
A good example of this working as intended is Premier Allergy. Premier Allergy is an allergist practice in Ohio. By using Google My Maps, and other SEO best practices, they have been able to claim the top spot on Google for the ultra-powerful keyword “Columbus OH Allergist.” If you’re serious about SEO, then using Google My Maps is a must for your practice.
3. Mobile Friendly Website
If your website isn’t mobile-friendly, then you’re leaving a lot of money on the table. This isn’t just because many viewers will click off of your site because it can be hard to read on their mobile device, but also because Google will actively penalize businesses who’s sites are not mobile-friendly. Google wants to give its users the best experience possible, and since most people are searching on mobile devices, they will give priority to those websites that are mobile-friendly. If your site isn’t mobile-friendly, then it is definitely time for an upgrade.
4. Intuitive Site Navigation
This too is an SEO strategy that kills two birds with one stone. It will make it easier for your visitors to get to where they need to be on your site without hassle, and it will let Google know that you have a high-quality website that they should be pushing to the top of the search results. Combine this with a clean and logical internal linking structure, and it becomes a powerful SEO boost for your business.
5. A Fast Site is a Favored Site
Another big factor when it comes to pleasing Google and gaining the favor of their algorithm is having a fast loading site. Sites that load slowly are frowned upon by Google and will be buried while fast sites get all the love. Anything that is slowing down your sites, such as needless images and plugins, can both hurt your Google ranking, and your credibility in the eyes of potential customers.
Grow Your Business with SEO
SEO is the way to go for online marketing since it’s cost-effective, and the results can last for years. The bottom line is that any business serious about promoting their practice online needs to be running an SEO campaign.