SEO Tips For Small Business Owners

Some marketers treat search engine optimization as a dark art that can only be practiced by quacks, but if you look at it well you will notice that this is an area of marketing that requires a lot of skills and knowledge. For you to achieve a good SEO for your site, you need to prepare visible copies on your site. If it does not sound natural to you, there is also high likelihood that a search engine will view it as unnatural, in which case you will have to struggle a lot to penetrate with such a copy. To make it easier for you, you could follow one of the following tips highlighted by Capital Alliance to achieve success in your SEO campaigns.

Keyword research

Keyword research is one of the areas in which many site owners get into problems. Some of them assume that all that is needed is to stuff each page with keywords that seem relevant to their business. However, there are bots that crawl search engines and they are not likely going to distinguish your site from another. Choosing the right keyword could help you get noticed by search engines when sorting results for your pages to be listed among results obtained whenever users perform queries. You could use tools like Google Keyword Planner to choose keywords for your site and to monitor what your competitors are using.

On-Page optimization

This is something you need to discuss with your developers to ensure your site is built with all the add-ons and plug-ins that support optimization. In on-page optimization, every page on your site is edited to include things like meta tags with keywords, meta descriptions, and titles properly formatted to include the right keywords for your campaign. Google and other search engines look for this information while crawling the web, so lack of meta descriptions could render your site unsearchable by search engine crawlers.

Structured data

Structured data is something that seems like a trick, but it is one of the SEO elements you should consider using on your site. In structured data, you basically offer information that is machine-readable and can be used to show more data from the SERPs of your site. This information could include answers to commonly asked questions, store hours and author information. Most sites that use structured data are able to stand out on search results, and this makes marketing easier for them.


Backlinking is a common strategy used by search marketers and it remains a powerful tool for pushing your website to rank highly in search engines. What you should understand while embracing this strategy is that the links you choose should be reputable and from renowned sources. Google is very careful with backlinking and has been monitoring some tricks different marketers use in a bid to earn fake traffic. That is why it is not advisable to attempt to create fake links because once identified your site could be banned by Google, which again could mark the end of the road for your marketing attempts.